Intense Competition and Market Saturation: The footwear and apparel industry is highly competitive, with numerous established global and local brands, as well as emerging direct-to-consumer players, making it challenging to maintain market share and pricing power.

Shifting Consumer Preferences and Fashion Trends: Consumer tastes for footwear and apparel are dynamic and subject to rapid changes, requiring constant innovation and adaptation to product design, marketing, and distribution strategies to remain relevant and avoid inventory obsolescence.

Global Supply Chain Disruptions: Reliance on third-party manufacturers, primarily in Asia, and a complex global supply chain expose the company to risks such as natural disasters, geopolitical instability, labor shortages, increased freight costs, and raw material price volatility, which can impact product availability and profitability.