Iconic Brand Portfolio and Heritage: Kontoor Brands owns two of the most recognized and enduring denim brands globally, Wrangler and Lee, which boast deep heritage, strong consumer loyalty, and significant brand equity across diverse markets.

Global Distribution and Scale: The company benefits from an extensive global distribution network and established retail relationships, enabling broad market penetration and efficient delivery of its products worldwide.

Specialized Denim Expertise: As a pure-play denim and lifestyle apparel company, Kontoor maintains a highly focused operational strategy, allowing for deep category expertise, specialized product development, and efficient resource allocation.