Intense Competition: The plant-based meat market is increasingly crowded with new entrants from both established food companies and other startups, leading to pricing pressures and challenges in maintaining market share.

Declining Consumer Demand: A slowdown in the growth of the plant-based category or a shift in consumer preferences away from highly processed alternatives could severely impact sales and revenue.

Profitability Challenges: Despite revenue growth, the company has struggled to achieve consistent profitability due to high production costs, marketing expenses, and investments in innovation.