Raw Material Cost Volatility: Fluctuations in the price and availability of key raw materials such as natural rubber, synthetic rubber, steel, cord fabric, carbon black, and petroleum-derived chemicals can significantly impact manufacturing costs and profitability.

Intense Market Competition: Goodyear faces strong competition from global players like Michelin, Bridgestone, Continental, and Pirelli, as well as numerous regional and private-label manufacturers, which can put pressure on pricing and market share.

Automotive Sector Dependence: A substantial portion of Goodyear's sales is tied to the automotive industry, including original equipment manufacturers (OEMs) and the replacement tire market; any downturns in vehicle production, sales, or usage can negatively affect demand.