Dominant Mexican Import Beer Portfolio: Control over high-growth, high-margin brands like Corona Extra and Modelo Especial in the U.S. market, which consistently outperform the overall beer category.

Premiumization Market Alignment: Strong positioning in the premium and super-premium segments across beer, wine, and spirits, capitalizing on the ongoing consumer trend towards higher-quality beverages.

Extensive U.S. Distribution Network: A highly efficient and well-established distribution system for their key beer brands, ensuring broad availability and strong retail shelf presence across the United States.