Brand Dilution and Exclusivity Risk: Ferrari's unique brand prestige and perceived exclusivity could be eroded by factors such as over-production, unsuccessful product line expansion into less-premium segments, or an inability to maintain its high-quality standards across new technologies like electric vehicles.

Intensified Competition in the Ultra-Luxury Segment: The entry of new high-performance electric vehicle manufacturers and the ongoing innovation from existing luxury automakers (e.g., Lamborghini, McLaren) could increase competitive pressure on Ferrari's market share and pricing power, particularly as the industry shifts towards electrification.

Global Economic Downturns Impacting Discretionary Spending: As a producer of ultra-luxury goods, Ferrari's sales are highly sensitive to global economic conditions, changes in wealth accumulation, and consumer confidence; any significant economic recession could lead to a substantial decrease in demand for its vehicles.