Intense Competition and Pricing Pressure: The online and brick-and-mortar eyewear market is highly competitive, potentially leading to pricing wars, reduced profit margins, and challenges in maintaining or growing market share.

Supply Chain and Inventory Management Risks: Reliance on third-party manufacturers and suppliers for frames, lenses, and contact lenses exposes Kits to risks of supply chain disruptions, quality control issues, and potential inventory obsolescence.

Customer Acquisition Cost and Marketing Effectiveness Risks: Increasing costs of digital advertising, changing social media algorithms, and evolving consumer preferences could raise customer acquisition costs and impact the effectiveness of marketing spend, hindering growth.