The Fly | GDEV

Established Flagship Titles and Strong IP: Nexters boasts a portfolio of highly successful and enduring mobile games, most notably Hero Wars, which provides a stable revenue stream, deep player loyalty, and proven brand recognition.

Exceptional Live Operations and Player Engagement Expertise: The company excels at long-term game management, consistently delivering engaging updates, events, and features that keep players active and retained over extended periods, maximizing lifetime value.

Proficiency in Global User Acquisition and Performance Marketing: Nexters demonstrates a strong capability in efficiently acquiring new users across diverse international markets, leveraging data-driven strategies to optimize marketing spend and reach.

Game Performance Dependency: Nexters' financial performance relies heavily on the continued popularity and monetization of its existing flagship games and the successful launch of new titles. A decline in player engagement or revenue from key games, or failure of new games to gain traction, could significantly impact revenue and profitability.

Intense Market Competition: The mobile gaming industry is highly competitive, with numerous new games and established developers vying for players' attention and spending. Nexters faces constant pressure from competitors in terms of game quality, marketing, user acquisition, and monetization strategies, which could lead to increased costs or loss of market share.

User Acquisition and Retention Costs: Acquiring new players and retaining existing ones in the competitive mobile gaming market can be expensive and challenging. Rising user acquisition costs, coupled with difficulty in retaining players, could negatively impact the company's profitability and growth prospects.