Intense Market Competition: Coupang operates in highly competitive e-commerce markets in South Korea and other regions, facing strong local and international rivals, which could impact market share and pricing power.

Logistics and Delivery Network Dependence: The company's business model heavily relies on its sophisticated logistics and last-mile delivery network. Disruptions, increased operational costs, or labor issues within this network could severely impact service quality and profitability.

Regulatory and Legal Compliance Risks: Operating across multiple jurisdictions subjects Coupang to diverse and evolving regulatory frameworks, including data privacy, consumer protection, labor laws, and anti-trust regulations, compliance with which can be costly and complex.