Intense Competition Pressure: Sweetgreen operates in a highly competitive fast-casual restaurant market, facing pressure from established chains, emerging concepts, and local eateries, which could impact its market share and pricing power.

Supply Chain Vulnerability: Reliance on fresh, often local, and specific ingredients makes Sweetgreen susceptible to supply chain disruptions, price volatility, climate change impacts, and quality control issues, which could increase costs or affect menu availability.

Food Safety and Quality Concerns: Any foodborne illness outbreak, quality control lapse, or public health incident related to its ingredients or preparation could severely damage Sweetgreen's brand reputation, customer trust, and financial performance.