Raw Material Cost Volatility: Fluctuations in the cost of key raw materials like aluminum, plastic resins, and paper pulp can significantly impact the company's cost of goods sold and profitability if these increases cannot be fully offset by pricing adjustments or cost-saving initiatives.

Intense Market Competition: The consumer products markets in which REYN operates are highly competitive, featuring both other national brands and private-label products, which could lead to pricing pressures, reduced market share, or increased marketing and promotional expenses.

Supply Chain Disruptions: Disruptions due to natural disasters, geopolitical events, pandemics, labor shortages, transportation issues, or failures of key suppliers could impact production, distribution, and the company's ability to meet customer demand and maintain inventory levels.