Search...
/
The Fly Cast
Press play to listen
Competitive Advantages
Extensive Inventory and Network Scale: Lamar boasts one of the largest and most geographically diversified portfolios of out-of-home advertising assets in the United States, offering unparalleled reach and coverage for advertisers across various markets.
High Barriers to Entry in OOH: The out-of-home advertising industry, especially traditional billboards, has significant barriers to entry due to restrictive zoning laws, limited available land, and the difficulty of obtaining new permits, protecting Lamar's existing asset base.
Strategic Geographic Footprint: Lamar often holds dominant positions in numerous secondary and tertiary markets, where competition is less intense and their scale allows for efficient operation and strong local relationships.
Risks
Economic Sensitivity to Advertising Spending: Lamar's revenue is highly dependent on the general health of the economy and the willingness of businesses to spend on advertising, which can decline significantly during economic downturns or recessions.
Intense Competition from Multiple Channels: Lamar faces stiff competition not only from other out-of-home advertising companies but also from digital advertising platforms, television, radio, print, and other media, which can impact pricing and market share.
Technological Obsolescence and Capital Expenditures: The rapid evolution of advertising technology, particularly the shift towards digital out-of-home (DOOH), requires significant capital investment to upgrade or replace traditional assets, risking obsolescence of non-digital inventory.
Today
9:54 PM
8:07 PM
Over a week ago
May 14, 8:41 AM
May 10, 10:53 AM
May 8, 9:18 AM
May 7, 9:20 AM
May 7, 6:49 AM
Feb 23, 8:41 AM
Feb 20, 6:02 AM
Feb 20, 6:01 AM
Feb 2, 11:33 AM
Dec 19, 9:14 AM
Dec 16, 7:43 AM
Nov 13, 6:35 AM
Nov 12, 4:58 AM
Nov 6, 6:18 AM
Sep 22, 8:44 AM
